Stop Guessing. Start Growing.
With AI That Decodes Instagram.
Stop Guessing. Start Growing.
With AI That Decodes Instagram.
Stop Guessing. Start Growing.
With AI That Decodes Instagram.
Stop Guessing. Start Growing.
With AI That Decodes Instagram.
The analytics platform that transforms performance data into insights, strategy, and client-ready reports.
The analytics platform that transforms performance data into insights, strategy, and client-ready reports.
The analytics platform that transforms performance data into insights, strategy, and client-ready reports.
The analytics platform that transforms performance data into insights, strategy, and client-ready reports.
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the new wave of creators & SMM’s trading confusion for clarity.
Join the new wave of creators & SMM’s trading confusion for clarity.
Join the new wave of creators & SMM’s trading confusion for clarity.
Join the new wave of creators & SMM’s trading confusion for clarity.
Posting more won’t cut it.
Posting more won’t cut it.
Posting more won’t cut it.
Posting more won’t cut it.
Know what’s working, what’s not, and what to do next.
Know what’s working, what’s not, and what to do next.
Know what’s working, what’s not, and what to do next.
Know what’s working, what’s not, and what to do next.
Parchmate breaks down your content and the accounts you study to reveal clear growth patterns, showing what to double down on, what to drop, and how to repurpose proven wins.
Parchmate breaks down your content and the accounts you study to reveal clear growth patterns, showing what to double down on, what to drop, and how to repurpose proven wins.
Parchmate breaks down your content and the accounts you study to reveal clear growth patterns, showing what to double down on, what to drop, and how to repurpose proven wins.
Parchmate breaks down your content and the accounts you study to reveal clear growth patterns, showing what to double down on, what to drop, and how to repurpose proven wins.
01
See what’s working (and why)
Pinpoint the exact hooks, captions, and formats that drive results, giving you a clear, data-backed playbook on what to create next.
01
See what’s working (and why)
Pinpoint the exact hooks, captions, and formats that drive results, giving you a clear, data-backed playbook on what to create next.
01
See what’s working (and why)
Pinpoint the exact hooks, captions, and formats that drive results, giving you a clear, data-backed playbook on what to create next.
01
See what’s working (and why)
Pinpoint the exact hooks, captions, and formats that drive results, giving you a clear, data-backed playbook on what to create next.
02
Find what fuels their growth
Analyze any account or competitor to uncover their top-performing content and the creative choices that made it work, so you can adapt it for your brand.
02
Find what fuels their growth
Analyze any account or competitor to uncover their top-performing content and the creative choices that made it work, so you can adapt it for your brand.
02
Find what fuels their growth
Analyze any account or competitor to uncover their top-performing content and the creative choices that made it work, so you can adapt it for your brand.
02
Find what fuels their growth
Analyze any account or competitor to uncover their top-performing content and the creative choices that made it work, so you can adapt it for your brand.
03
Deconstruct & repurpose any post
Understand exactly why a post worked and then repurpose its winning format into a brand-ready template, so you can replicate what worked, again and again.
03
Deconstruct & repurpose any post
Understand exactly why a post worked and then repurpose its winning format into a brand-ready template, so you can replicate what worked, again and again.
03
Deconstruct & repurpose any post
Understand exactly why a post worked and then repurpose its winning format into a brand-ready template, so you can replicate what worked, again and again.
03
Deconstruct & repurpose any post
Understand exactly why a post worked and then repurpose its winning format into a brand-ready template, so you can replicate what worked, again and again.
04
Track campaigns, prove results.
Isolate your campaign content to measure its real impact and effortlessly create a shareable, client-ready report in one click.
04
Track campaigns, prove results.
Isolate your campaign content to measure its real impact and effortlessly create a shareable, client-ready report in one click.
04
Track campaigns, prove results.
Isolate your campaign content to measure its real impact and effortlessly create a shareable, client-ready report in one click.
04
Track campaigns, prove results.
Isolate your campaign content to measure its real impact and effortlessly create a shareable, client-ready report in one click.
05
Turn groups of posts into new ideas
Curate boards of posts you love and use them to direct AI to generate new ideas that capture their shared style, tone, and format.
05
Turn groups of posts into new ideas
Curate boards of posts you love and use them to direct AI to generate new ideas that capture their shared style, tone, and format.
05
Turn groups of posts into new ideas
Curate boards of posts you love and use them to direct AI to generate new ideas that capture their shared style, tone, and format.
05
Turn groups of posts into new ideas
Curate boards of posts you love and use them to direct AI to generate new ideas that capture their shared style, tone, and format.
06
Build reports clients understand (and love)
Go from numbers to narrative in minutes with stunning reports your clients can’t wait to open.
06
Build reports clients understand (and love)
Go from numbers to narrative in minutes with stunning reports your clients can’t wait to open.
06
Build reports clients understand (and love)
Go from numbers to narrative in minutes with stunning reports your clients can’t wait to open.
06
Build reports clients understand (and love)
Go from numbers to narrative in minutes with stunning reports your clients can’t wait to open.
07
AI that knows your brand voice and any context you give it
Bring your own context, like top posts, competitor content, or strategy doc, into the chat to get AI answers grounded in your world, not generic data.
07
AI that knows your brand voice and any context you give it
Bring your own context, like top posts, competitor content, or strategy doc, into the chat to get AI answers grounded in your world, not generic data.
07
AI that knows your brand voice and any context you give it
Bring your own context, like top posts, competitor content, or strategy doc, into the chat to get AI answers grounded in your world, not generic data.
07
AI that knows your brand voice and any context you give it
Bring your own context, like top posts, competitor content, or strategy doc, into the chat to get AI answers grounded in your world, not generic data.
More than metrics.
It's your next move.
More than metrics.
It's your next move.
More than metrics.
It's your next move.
Turn any post into a template
Repurpose a winning video or carousel into a ready-to-use template with the hook and caption structure already mapped.
Hook analysis (text, audio, visual)
See which hooks actually stop the scroll, like spoken intros, bold carousel text, or trending audio, and learn why they work.
Stop-the-scroll signals
Uncover the creative elements that grab attention in top-performing posts, from headlines and visuals to framing choices.
Visual pattern recognition
Spot design traits shared by your best content: fonts, colors, slide counts, caption length, and subtitle use.
Turn any post into a template
Repurpose a winning video or carousel into a ready-to-use template with the hook and caption structure already mapped.
Hook analysis (text, audio, visual)
See which hooks actually stop the scroll, like spoken intros, bold carousel text, or trending audio, and learn why they work.
Stop-the-scroll signals
Uncover the creative elements that grab attention in top-performing posts, from headlines and visuals to framing choices.
Visual pattern recognition
Spot design traits shared by your best content: fonts, colors, slide counts, caption length, and subtitle use.
Your path to growth in 3 simple steps
Your path to growth in 3 simple steps
Your path to growth in 3 simple steps
1. Connect your account
Just connect your Instagram account, and we’ll start uncovering your hidden growth patterns.
1. Connect your account
Just connect your Instagram account, and we’ll start uncovering your hidden growth patterns.
1. Connect your account
Just connect your Instagram account, and we’ll start uncovering your hidden growth patterns.
1. Connect your account
Just connect your Instagram account, and we’ll start uncovering your hidden growth patterns.
1. Connect your account
Just connect your Instagram account, and we’ll start uncovering your hidden growth patterns.
2. Get actionable insights
Instantly receive a clear, data-backed playbook on what to post next to drive real growth.
2. Get actionable insights
Instantly receive a clear, data-backed playbook on what to post next to drive real growth.
2. Get actionable insights
Instantly receive a clear, data-backed playbook on what to post next to drive real growth.
2. Get actionable insights
Instantly receive a clear, data-backed playbook on what to post next to drive real growth.
2. Get actionable insights
Instantly receive a clear, data-backed playbook on what to post next to drive real growth.
3. Execute and grow
Post content with newfound confidence and watch your strategy deliver explosive growth.
3. Execute and grow
Post content with newfound confidence and watch your strategy deliver explosive growth.
3. Execute and grow
Post content with newfound confidence and watch your strategy deliver explosive growth.
3. Execute and grow
Post content with newfound confidence and watch your strategy deliver explosive growth.
3. Execute and grow
Post content with newfound confidence and watch your strategy deliver explosive growth.
“Parchmate gives you no excuse to post blind. It’s that easy.”
“Parchmate gives you no excuse to post blind. It’s that easy.”
“Parchmate gives you no excuse to post blind. It’s that easy.”
“Parchmate gives you no excuse to post blind. It’s that easy.”
Anna
Anna
Anna
annascomer
annascomer
annascomer
Agency Ready
Agency Ready
Agency Ready
Agency Ready
Built for teams
who prove
their value.
Built for teams
who prove
their value.
Built for teams
who prove
their value.
Because the best teams don't guess,
they know.
Because the best teams don't guess,
they know.
Because the best teams don't guess,
they know.
Effortless client reporting
Instantly generate and share professional reports with a client-friendly toggle that translates complex data into clear, compelling results.
Effortless client reporting
Instantly generate and share professional reports with a client-friendly toggle that translates complex data into clear, compelling results.
Effortless client reporting
Instantly generate and share professional reports with a client-friendly toggle that translates complex data into clear, compelling results.
Effortless client reporting
Instantly generate and share professional reports with a client-friendly toggle that translates complex data into clear, compelling results.
Data-driven team meetings
Align your team around what’s actually working by generating clear internal reports that spark data-backed, strategic conversations
Data-driven team meetings
Align your team around what’s actually working by generating clear internal reports that spark data-backed, strategic conversations
Data-driven team meetings
Align your team around what’s actually working by generating clear internal reports that spark data-backed, strategic conversations
Data-driven team meetings
Align your team around what’s actually working by generating clear internal reports that spark data-backed, strategic conversations
Align your team, from day one
Give new hires immediate context with a central workspace for each brand, complete with competitor research, saved inspo, and strategic campaign boards.
Align your team, from day one
Give new hires immediate context with a central workspace for each brand, complete with competitor research, saved inspo, and strategic campaign boards.
Align your team, from day one
Give new hires immediate context with a central workspace for each brand, complete with competitor research, saved inspo, and strategic campaign boards.
Align your team, from day one
Give new hires immediate context with a central workspace for each brand, complete with competitor research, saved inspo, and strategic campaign boards.
Team-wide AI for creative consistency
Embed your agency's core strategy, client knowledge, and content guidelines directly into the AI to act as a creative co-pilot for your entire team.
Team-wide AI for creative consistency
Embed your agency's core strategy, client knowledge, and content guidelines directly into the AI to act as a creative co-pilot for your entire team.
Team-wide AI for creative consistency
Embed your agency's core strategy, client knowledge, and content guidelines directly into the AI to act as a creative co-pilot for your entire team.
Team-wide AI for creative consistency
Embed your agency's core strategy, client knowledge, and content guidelines directly into the AI to act as a creative co-pilot for your entire team.
"After years of staring at analytics and still feeling like I was guessing, we decided to build the strategic co-pilot we always wished we had.'
"After years of staring at analytics and still feeling like I was guessing, we decided to build the strategic co-pilot we always wished we had.'
"After years of staring at analytics and still feeling like I was guessing, we decided to build the strategic co-pilot we always wished we had.'
"After years of staring at analytics and still feeling like I was guessing, we decided to build the strategic co-pilot we always wished we had.'
Anna Comer
Anna Comer
Anna Comer
Anna Comer
Co-founder of Parchmate
Co-founder of Parchmate
Co-founder of Parchmate
FAQ
FAQ
FAQ
FAQ
How is Parchmate different from other analytics tools?
Most analytics tools tell you what happened (e.g., you got 100 likes). Parchmate tells you why. Our AI analyzes the creative choices, messaging, and formats of your content to find the patterns that are actually driving growth, so you know exactly what to do next.
Can I really analyze any public Instagram account?
Yes. You can use Parchmate to deconstruct the top-performing content of any public competitor or inspiration account. The AI will identify the creative strategies, hook techniques, and formats that are working for them, giving you a powerful playbook to adapt for your own brand.
How does the AI know my brand's specific voice and strategy?
This is our secret sauce. You can "train" your AI by providing it with context—like your brand's voice guide, website link, top-performing posts, strategy docs, or even YouTube videos from experts you trust. This ensures the AI's answers are grounded in your world, not generic data, making its creative suggestions perfectly on-brand.
Is my data and client information secure?
Absolutely. We take data privacy and security very seriously. All your account information, client data, and uploaded context files are kept confidential and are used only to power the insights for your specific workspace.
How long does it take to get started?
You can be up and running in minutes. Just connect your Instagram account, and Parchmate will begin analyzing your content immediately. You can start asking strategic questions and uncovering insights from day one.
How is Parchmate different from other analytics tools?
Most analytics tools tell you what happened (e.g., you got 100 likes). Parchmate tells you why. Our AI analyzes the creative choices, messaging, and formats of your content to find the patterns that are actually driving growth, so you know exactly what to do next.
Can I really analyze any public Instagram account?
Yes. You can use Parchmate to deconstruct the top-performing content of any public competitor or inspiration account. The AI will identify the creative strategies, hook techniques, and formats that are working for them, giving you a powerful playbook to adapt for your own brand.
How does the AI know my brand's specific voice and strategy?
This is our secret sauce. You can "train" your AI by providing it with context—like your brand's voice guide, website link, top-performing posts, strategy docs, or even YouTube videos from experts you trust. This ensures the AI's answers are grounded in your world, not generic data, making its creative suggestions perfectly on-brand.
Is my data and client information secure?
Absolutely. We take data privacy and security very seriously. All your account information, client data, and uploaded context files are kept confidential and are used only to power the insights for your specific workspace.
How long does it take to get started?
You can be up and running in minutes. Just connect your Instagram account, and Parchmate will begin analyzing your content immediately. You can start asking strategic questions and uncovering insights from day one.
How is Parchmate different from other analytics tools?
Most analytics tools tell you what happened (e.g., you got 100 likes). Parchmate tells you why. Our AI analyzes the creative choices, messaging, and formats of your content to find the patterns that are actually driving growth, so you know exactly what to do next.
Can I really analyze any public Instagram account?
Yes. You can use Parchmate to deconstruct the top-performing content of any public competitor or inspiration account. The AI will identify the creative strategies, hook techniques, and formats that are working for them, giving you a powerful playbook to adapt for your own brand.
How does the AI know my brand's specific voice and strategy?
This is our secret sauce. You can "train" your AI by providing it with context—like your brand's voice guide, website link, top-performing posts, strategy docs, or even YouTube videos from experts you trust. This ensures the AI's answers are grounded in your world, not generic data, making its creative suggestions perfectly on-brand.
Is my data and client information secure?
Absolutely. We take data privacy and security very seriously. All your account information, client data, and uploaded context files are kept confidential and are used only to power the insights for your specific workspace.
How long does it take to get started?
You can be up and running in minutes. Just connect your Instagram account, and Parchmate will begin analyzing your content immediately. You can start asking strategic questions and uncovering insights from day one.
How is Parchmate different from other analytics tools?
Most analytics tools tell you what happened (e.g., you got 100 likes). Parchmate tells you why. Our AI analyzes the creative choices, messaging, and formats of your content to find the patterns that are actually driving growth, so you know exactly what to do next.
Can I really analyze any public Instagram account?
Yes. You can use Parchmate to deconstruct the top-performing content of any public competitor or inspiration account. The AI will identify the creative strategies, hook techniques, and formats that are working for them, giving you a powerful playbook to adapt for your own brand.
How does the AI know my brand's specific voice and strategy?
This is our secret sauce. You can "train" your AI by providing it with context—like your brand's voice guide, website link, top-performing posts, strategy docs, or even YouTube videos from experts you trust. This ensures the AI's answers are grounded in your world, not generic data, making its creative suggestions perfectly on-brand.
Is my data and client information secure?
Absolutely. We take data privacy and security very seriously. All your account information, client data, and uploaded context files are kept confidential and are used only to power the insights for your specific workspace.
How long does it take to get started?
You can be up and running in minutes. Just connect your Instagram account, and Parchmate will begin analyzing your content immediately. You can start asking strategic questions and uncovering insights from day one.
Try Parchmate today
Try Parchmate today
Try Parchmate today
Try Parchmate today
Stop guessing what works and start knowing
Stop guessing what works and start knowing
Stop guessing what works and start knowing
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
Join the waitlist
parchmate
parchmate
parchmate
parchmate
“The audit showed me exactly which posts were driving growth and gave me clear next steps. It’s like having a strategist in my inbox.”
Bella
“Parchmate is like having a creative director that knows my brand voice and tells me exactly what to post next.”
Brooke
“Parchmate is like having a creative director that knows my brand voice and tells me exactly what to post next.”
Brooke
“Parchmate is like having a creative director that knows my brand voice and tells me exactly what to post next.”
Brooke
“Parchmate is like having a creative director that knows my brand voice and tells me exactly what to post next.”
Brooke
“Parchmate is like having a creative director that knows my brand voice and tells me exactly what to post next.”
Brooke
"For the first time, I don't just know *what* worked on my account, I know exactly *why* it worked."
Mckenzie